We embarked on the Packaging Design for Tea Post’s diverse range of products by thoroughly understanding their existing brand values and the expectations customers have for the brand. Taking into account these brand values, we proceeded to incorporate a touch of tradition into their new packaging while presenting the products with an overall premium look through captivating artwork.
To establish a stronger emotional connection between the products and the brand, we highlighted their key features and ingredients, aiming to evoke a sense of realism. Additionally, we employed a vibrant colour palette and incorporated distinctive elements across different variants to facilitate easy recognition of flavour.
Our design approach embraces cleanliness and minimalism in both layout and typography. We opted for legible and contemporary fonts for prominently displaying product names and flavour, which perfectly complement the overall aesthetic. We strategically incorporated graphics or illustrations to enhance visual appeal and reinforce the unique flavor profiles of each product and variant.
In summary, our packaging design strikes a meticulous balance between simplicity and effectiveness. Our objective is to offer customers a visually appealing and informative experience, allowing them to effortlessly recognize the product and grasp its exceptional attributes.
