The process of creating a modern, elegant, and bold transparent packaging design with unique typography for Stralia involved meticulous attention to detail. We aimed to provide consumers with an actual glimpse of the product, making it easier for them to select their desired flavour.
To achieve this, we carefully selected typography that conveyed a sense of sophistication and captured the essence of the brand. They explored various font styles, experimenting with bold, elegant, and contemporary options. After extensive testing and consideration, we settled on a typography that exuded the desired aesthetic and effectively communicated the product’s qualities.
Additionally, we focused on the transparency of the packaging. By utilizing high-quality materials that showcased the product within, they aimed to provide a clear view of the peanut butter and its various flavours. This approach allowed potential customers to visually assess the different options, facilitating their decision-making process.
Throughout the design process, our team embraced innovation and creativity. We continuously sought to strike the right balance between elegance and boldness, ensuring that the packaging design would stand out on the shelves and capture the attention of consumers. By combining unique typography with transparent packaging, they successfully created an enticing visual experience that made selecting a flavour of peanut butter both convenient and visually appealing.
